IBM launches new "AI-powered" enterprise marketing cloud services

IBM has launched its Watson Customer Engagement (WCE) services, its AI-powered enterprise marketing cloud solution from its cloud datacenter in India. According to IBM, with the launch of this new service, IBM will become the only company in the world to offer  “AI - powered” enterprise marketing cloud services locally from a datacenter in India.

With this new initiative, IBM’s Indian customers will be able to host their marketing data on its cloud datacenter, which gives them proximity, scalability, and more importantly helps them meet regulatory requirements. Further, this move will enable marketers of Indian businesses and government agencies to create unique customer journeys, while ensuring that their clients have more control over their marketing data in line with data privacy regulations, especially in highly regulated sectors, such as banking, insurance and more.

IBM’s key clients, such as Payback, IndusInd Bank and Titan are all leveraging IBM’s Watson Customer Engagement which is helping them create world class marketing campaigns to engage deeply with their customers.

IBM’s offerings are “AI-powered” via the industry’s most advanced cognitive technology (WatsonTM), enabling marketers to identify audiences, identify the right content, identify message sentiment, and personalize customer experiences in real-time. Some key differentiators of these offerings are:

• It allows digital marketing professionals to unlock value by exceeding revenue, customer loyalty, and customer engagement goals via personalized, automated, multi-channel marketing programs.
• It enables clients to deliver the smartest campaigns and perfect customer experiences with “AI-powered” capabilities and seamless access to customer behavioral and profile data to construct any desirable program.
• The “AI-powered” Marketing Assistant saves users time and effort (tasks that take hours can be completed in minutes) and helps marketers make better decisions.
• Clients can drive customer engagement with truly personalized campaigns using AI-determined customer locations (such as “work” and “home”) and predictive weather conditions.

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