Transforming Maruti's Dealer Management Eco

I have been working with Maruti since 1985, and has seen the company transform significantly in the last 27 years. Ever since I joined, Maruti has always considered IT as a separate division and accorded crucial importance to it. IT involvement at every level is very important. Today, IT is becoming a commodity and CIOs don’t need to invest much time into it.

Another important aspect for a CIO is to have trust. This enables him to get the job done much faster. To stay ahead of competition, one needs to keep learning and introducing programmes which are unique and innovative in the market. I remember in 2006, we were the first automobile company to introduce a Dealer Management System (DMS). Today almost every automobile company has that system.

Once Maruti realised that every company had deployed DMS, they acted fast and introduced a new model that leveraged technology in a much better way than the previous one. Today, technology is only a part of CIO’s job portfolio. What is more important is to come up with ideas and innovative strategies that can transform the business of the enterprise.

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