Hybrid is the Way to Go in Cloud

IBM's Cloud strategy is based on the feedback it gets from its clients – the leading companies in major industries around the world.  The present trend is Hybrid Cloud approach that integrates cloud operations with on-premise systems and ties in systems of record with systems of engagement.

IBM believes that its clients are guided by three fundamentals – Big Data, Cloud and Innovation. The company is focused on helping clients innovate in this era of cloud and big data. 

Cloud is the natural evolution of our virtualization and software expertise.  IBM is leveraging its huge middleware business as well as our deep understanding of how software platforms work to deliver software in the cloud.  IBM is focused on helping clients innovate in this era of cloud and big data.  IBM is committed to open standards for cloud. IBM has long been a champion of open standards (e.g. Linux, Apache, Eclipse) in the enterprises.

Vamsicharan Mudiam, Country Manager, Cloud Solutions, IBM India / SA says, “We see that cloud is really about how clients source their IT services. Just as we innovated and transformed our client’s business with a traditional IT delivery environment, we are doing the same with a cloud-based environment.  We see cloud computing as creating the next wave of services transformation.  Our traditional outsourcing models blend seamlessly with our newer cloud delivery models. IBM developed an infrastructure-as-a-service cloud built on decades of hosting experience gained by being the world’s largest provider of IT sourcing services.”

“IBM has long been a champion of open standards (e.g., Linux, Apache, Eclipse) in the enterprise,” claims Vamsicharan.

Sectors that IBM is banking on

• Public Sector: Cloud computing is evolving the services delivery mechanism for governments around the world.  Governments are retooling to deliver better services by revamping IT infrastructure, cutting redundant processes and becoming more nimble, responsive and efficient as a result. As the new buyer emerges – Government officials, Police Chiefs, Investigators -- these buyers are looking to gain key insights from massive amounts of information to better service and engage today's 'empowered' citizens. Cloud has become a key capability to bring new levels of efficiencies and insights, enabling government agencies to do their jobs more effectively and efficiently – whether it is fighting crime or managing a series of criminal investigations across Federal, State and Local agencies shifting through multiple types of data security.
• Retail: The cloud allows retailers to gather data from commerce to web behaviour that we never could imagine before, giving retailers unprecedented power to design campaigns and meet demand immediately. With cloud, retailers are able to reach new customers, extend ecosystems globally, personalise outreach in ways and in a scope that has changed the way we market and sell forever.
• Healthcare: In today’s era of immediate access to information, when and where it is needed, doctors around the world are leveraging cloud computing technology – often from mobile devices – to scour volumes of medical data and determine specific diagnoses and individualised treatments for their patients. Cloud computing involves accessing information and software applications from remote data centers via the internet, rather than directly from an onsite computer or mainframe. This enables on-demand access to computing power.
• Telecommunications: Communication service providers – both big and small, and across all geographies are embracing cloud as a way to go forward. They had piloted or substantially implemented cloud in their organisations and many of them will turn to cloud for radical business model change over the next few years.   

New Balance