In 
IBM’s new Cloud marketplace brings together IBM’s portfolio of cloud capabilities and new third-party services to deliver a simple and easy experience for three key user groups within the enterprise – developers, IT managers and business leaders to learn, try, and buy software and services from IBM and its global partner ecosystem.
The launch of IBM Cloud marketplace represents the next major step of IBM which will serve as the digital front door to cloud innovation bringing together IBM’s capabilities-as-a-service and those of partners and third party vendors with the security and resiliency enterprises expect.
The marketplace offers a gateway for IBM’s global business partner ecosystem to tap into the growing $250B cloud market opportunity, with instant access to IBM’s rich intellectual capital, array of services and software capabilities and access to IBM’s vast enterprise client network.
With cloud marketplace, clients can test and experience hundreds of IBM and partner enterprise-grade cloud services online
For partners, IBM's cloud marketplace provides a global path to the enterprise and new opportunities to collaborate with a network of channel partners in its ecosystem to generate new revenue streams driving cloud innovation.
Clients can access a full suite of IBM-as-a-Service with 100 SaaS applications, IBM's Bluemix platform-as-a-service with composable services, the powerful SoftLayer infrastructure-as-a-service and third party cloud services.
This year IBM announced:
- $1.2 Billion investment to expand its global cloud footprint with SoftLayer
- $1 Billion in cloud development with the launch of Bluemix, Platform-as-a-Service enabling much of IBM middleware to the cloud.
- $1 Billion in the launch of a new business unit, the Watson Group for cloud-delivered cognitive innovation.
- Acquisition of Aspera, Cloudant and Silverpop bringing the total to $7 Billion invested in 17 cloud acquisitions since 2010.
"Increasingly cloud users from business, IT and development across the enterprise are looking for easy access to a wide range of services to address new business models and shifting market conditions," said Robert LeBlanc, Senior Vice President, IBM Software & Cloud Solutions.
"IBM Cloud marketplace puts big data analytics, mobile, social, commerce, integration --the full power of IBM-as-a-Service and our ecosystem --at our clients' fingertips to help them quickly deliver innovative services to their constituents.
How the IBM Cloud marketplace works
Clients can discover, test and experience hundreds of IBM and partner enterprise-grade cloud services online. Content is dynamically served up by job role and service pages offer easy, intuitive access for those interested in categories such as Start-ups,Mobile, Gaming and others.
For example, an enterprise DevOps team is looking for a better way to develop new technologies to meet fast-changing needs of the business. Until now, they would have searched across the Web, looking at vendor sites to piece together solutions. Today, they can consolidate their evaluation, immediate trial and purchasing of both IBM and third-party applications in the IBM cloud marketplace and or contact IBM directly for a purchase.
Add new comment