How Big Data Can Be The New Competitive Advantage?

Use of big data is becoming an important way for cutting edge companies to outshine their peers. Many companies have already embarked on their journey with big data to innovate, compete, and capture insights that they can leverage to grow with their business. For instance, retails is one such industry vertical that has immensely benefited from big data already by drawing actionable insights on customers behavior and iterating their products and attending to customers personalized demands.