Gartner on How Capitalism Will Exploit Technology to Cause Disruption

Organizations should build Two-Way relationships with "99 Percent" increasingly using social media for collaboration

CIOs
new
disrupt
As the gap between the rich and the poor in developed
economies
becoming increasingly concentrated in the hands of a
small
the
to collaborate, campaign and agitate against perceived
inequities,
threat.
These
Maverick
spark new, unconventional insights. Maverick research
is
formation process to deliver breakthrough, innovative and
disruptive
"While capitalism won't collapse, there are fundamental
changes under way as it morphs to a new form that is
more
century," said Nigel Rayner, research vice president at
Gartner.
generation,
pervade the Internet and social media will also be adopted
by
world's population under the age of 25, this may happen
sooner
Gartner
occur as capitalism goes social:
Businesses will move away from the hierarchical
command-and-control model to a more democratic
and
granted decision rights) on the basis of their impact on
and value to the community, rather than on job title, age
or
Businesses will adopt a more open approach to
decision making, allowing anyone in the organization,
and also people outside the organization, to have input
into the decision-making process. Goals and objectives
will
shareholders and communities of interest.
Social and mobile technologies will be used
to build and manage two-way relationships between
businesses and all their communities of interest. This
use of technology will go way beyond the one-way,
outward-looking, limited use of social media today. It
really will bring the 99 percent inside the walls of the
enterprise
"These changes won't impact all industries and
businesses
incremental business opportunities, but others may find
their
seen
business practices," said Mr. Rayner. "However, some
innovative organizations will use capitalism going social to
create
Gartner calls these businesses "social capitalists." Not
every
those that can will be the most admired companies in the
next 10 years. Business and IT leaders must understand
the
organizations, and ensure that their business and IT plans
have
They should also identify whether management
practices need to change to make the best use of these
investments.
A key aspect of capitalism going social will be the use of
social
way it interacts with the 99 percent, bringing them inside
the four walls of the enterprise to become part of the
organization's
length.
Social
employee engagement and rebuilding employee trust, but
only if they are deployed with the intention of enhancing
open
decision making. This approach is based on the premise
that
deliver better customer service and value.
"Capitalism
changes
changes cannot be ignored, although their impact will vary
by
must identify how soon their industries and companies will
be
they
that faces the greatest threat from capitalism going
social
board, they should use the IT department to trial social
technologies, and use the results of these experiments to
advocate

CIOsnewdisruptAs the gap between the rich and the poor in developedeconomiesbecoming increasingly concentrated in the hands of asmalltheto collaborate, campaign and agitate against perceivedinequities,threat.TheseMaverickspark new, unconventional insights. Maverick researchisformation process to deliver breakthrough, innovative anddisruptive"While capitalism won't collapse, there are fundamentalchanges under way as it morphs to a new form that ismorecentury," said Nigel Rayner, research vice president atGartner, Generation,pervade the Internet and social media will also be adopted byworld's population under the age of 25, this may happensooner

Gartneroccur as capitalism goes social:

Businesses will move away from the hierarchicalcommand-and-control model to a moredemocraticandgranted decision rights) on the basis of their impact onand value to the community, rather than on job title, ageor

Businesses will adopt a more open approach todecision making, allowing anyone in the organization,and also people outside the organization, to have inputinto the decision-making process. Goals and objectiveswillshareholders and communities of interest.

Social and mobile technologies will be usedto build and manage two-way relationships betweenbusinesses and all their communities of interest. Thisuse of technology will go way beyond the one-way,outward-looking, limited use of social media today. It really will bring the 99 percent inside the walls of theenterprise"These changes won't impact all industries andbusinessesincremental business opportunities, but others may find theirseenbusiness practices," said Mr. Rayner. "However, someinnovative organizations will use capitalism going social tocreate

Gartner calls these businesses "social capitalists." Noteverythose that can will be the most admired companies in thenext 10 years. Business and IT leaders must understandtheorganizations, and ensure that their business and IT planshaveThey should also identify whether managementpractices need to change to make the best use of theseinvestments.

A key aspect of capitalism going social will be the use ofsocialway it interacts with the 99 percent, bringing them insidethe four walls of the enterprise to become part of theorganization'slength.

Socialemployee engagement and rebuilding employee trust, butonly if they are deployed with the intention of enhancingopendecision making. This approach is based on the premisethatdeliver better customer service and value.

"Capitalismchangeschanges cannot be ignored, although their impact will varybymust identify how soon their industries and companies willbetheythat faces the greatest threat from capitalism goingsocialboard, they should use the IT department to trial socialtechnologies, and use the results of these experiments toadvocate

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