The Korean telecom maker, Samsung has launched the SDK (Software Development Kit) for its Bada 2.0 mobile operating system. According to Samsung, the Bada 2.0 has a wide variety of new capabilities that were missing in the earlier version of the OS. The new Bada 2.0 has capabilities for multitasking, HTML5, WiFi Direct (with it devices can share content without the need of wireless access points), NFC support, voice recognition, and a new advertising engine with in-app adverts.
The addition of HTML5 and improved Flash functions will provide smooth experience to users while handling with web applications including Flash. It also enables smartphone users to experience advanced services such as mobile payment, transport pass-card recharge and file sharing without Internet networking.
In a statement, J K Shin, the president and head of Samsung's Mobile Communications Business, said, Samsung Bada and our Wave devices continue to succeed around the world, taking advantage of the mobile technology and brand awareness of Samsung's leadership in the market. We have brought together our key mobile innovations in Bada 2.0, setting the foundation for it to become a leading mobile platform.
Samsung had first unveiled the Bada 2.0 at the Mobile World Congress in February 2011. "Bada is a significant innovation and a key component in Samsung's multi-platform strategy; we are committed to investing in its success. We are expanding our developer community and creating a strong ecosystem that benefits both developers and end-users, Shin added. Developers have an opportunity to reach a significant customer base with new, entertaining and compelling applications while consumers will receive an outstanding smartphone experience."
The Bada 2.0 SDK is now available for download to Bada developers. The new improvements in the platform have made it easier and for e developers to create new scalable applications with JavaScript support, push notifications and multitasking. A key feature that developers will like is the in-app adverts, which can be used to easily insert advertisements, thereby creating revenue opportunities. However, as the OS is not open-source like Android, it is doubtful that it will become popular.
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