Verizon Wireless Media Store: Improving Access

Verizon Wireless wanted to create a better overall user experience by consolidating multiple online sites and creating a media store. It wanted to deliver more intuitive user interfaces and improve access to web-based content. It chose Adobe Flex 3, Adobe Flex Builder, Adobe LiveCycle Data Services ES and Adobe AIR for the job.

BENEFITS

• Increased revenues with an immediate 40% increase in ringtone sales
• Provided one-stop shopping for Verizon Wireless media products
• Delivered access to library of more than 5m MP3s a telco industry first
• Delivered consistent, secure user experiences online and offline
• Enabled consistent, easy-to-use, branded tracking method
• Shared 45% of web-tracking code for Adobe AIR Application
• Improved development productivity by almost 50%

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