In New Delhi: The IT market intelligence firm, IDC India reported Indias PC market sales (unit shipments) for the first three quarters of calendar year 2010 at 7.4 million pieces leading to a year-on-year growth of 31 per cent.
Among the overall PC sales, desktop sales were placed at 4.68 million units, a 19 per cent increase. The notebook PC sales recorded a growth of 60 per cent to report 2.72 million units.
For the calendar 2010, the research firm expects overall PC sales to record YoY growth of 31% to touch sales of nearly 10 million PCs as per IDC's India Quarterly PC Tracker, 3Q 2010, November 2010 release.
According to Sumanta Mukherjee, Lead PC Analyst, IDC India, The overall sales growth of 31 per cent was largely led by consumer spending. Consumer PC sales continue to rise as a proportion of overall India PC shipments.
From the commercial segment, Government and Education segment performed well in terms of PC shipments, apart from the SMB enterprise segment. Two major verticals that did well were BFSI and ITeS.
Sumanta adds, Release of pent-up demand contributed to the healthy growth in consumer PC spending, in line with all-round improvement in macro-economic indicators. Evolution of the mini notebook PC as an affordable computing solution also helped in overall growth of the India PC market.
Commenting on the future of $35 PC and similar other initiatives Sumanta states, Media tablets in their present form and currently prevailing price points are unlikely to excite the large majority of consumers, though different products are expected to be launched at various price brackets in 2011. These would remain devices used largely for content consumption, as the virtual keyboard is likely to present a problem for users who are used to creating content.
The research adds that the growth of notebook PCs in 2011 will accelerate to 42 per cent leading to an overall growth of 22 per cent in terms of unit sales year-on-year. Desktop PCs will slow to about 9 per cent annually.
Roshe Run Kaishi
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