Orion Media Deploys ‘DaVinci Social’ Platform Across their Radio Stations

Orion Media operates five FM radio stations and three AM services in the East and West Midlands. Together they are the most listened to commercial radio brands in the Midlands, broadcasting to 1.2 million listeners a week. IMImobile’s DaVinci Social platform will allow Orion Media to manage all audience engagement from multiple mobile and social media sources through one single platform, giving each radio station a coherent and unrestricted view of how their listeners are interacting with their radio stations, leading to better engagement insight and audience management. In addition, Orion Media will use DaVinci Social’s Campaign

Management Console to deploy and manage all SMS voting and competition campaigns, which are entered via a short code.

IMImobile, theUK’s leading provider of audience engagement and interactive broadcast solutions to commercial and non-commercial TV & Radio broadcasters, developed and launched DaVinci Social to allow broadcasters to adapt to the changing demands of the social multi-channel radio listener.

DaVinci Social enables broadcasters to manage and curate high volumes of audience inbound content across multiple mobile and social communication channels, such as SMS, MMS, Email, Twitter, Facebook, Instagram and YouTube. Inbound content isconveniently displayed in separate streams, allowing content to be easily managed and replied to regardless of channel it originated from.

Phil Riley, Chief Executive at Orion Media commented, “We chose IMImobile due to their strong heritage and deep understanding of the radio broadcasting sector. The DaVinci Social platform allows us to interact with our audience without the need of multiple tools, streamlining the process of sorting, integrating and responding to our listeners to create a more interactive radio experience.”

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