KPMG Institutes is financial advisory services company KPMGs network of topic-specific websites catering to the needs of high-level executives, senior management and industry leaders.There are 10 topic-specific websites. However, managing multiple websites in a consolidated manner was a big challenge. Sensing the need to have tailored search capabilities, the firm opted for Adobe Digital Marketing Suite.

The Adobe suite brought in a Software as a Service (SaaS) platform, faceted search functionality and a content publishing and management strategy to improve overall user experience. The KPMG Institutes solution used Adobe Digital Marketing Suite components, Adobe SiteCatalyst, Adobe Search & Promote, Adobe Publish, Adobe Survey and Adobe Consulting for Omniture Technology.

BENEFITS

• Actionable analytics that helped save $1.5 million in its first year
• Improved visitor engagement and retention
• Reduced bounce rates by 50 per cent

Reduced reliance on IT and streamlined workflows

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