In Adobe Online Marketing Suite integrates multiple Adobe products. Powered by Omniture, it functions as a platform and collects and manages data across online and enterprise systems.
Today, customers use multiple channels and devices to interact with businesses. However, these businesses dont carry unlimited marketing budgets. So Adobe Online Marketing Suite is extremely useful in helping businesses understand the impact of one channel over the other, or when multiple channels combine. An example of the latter is how traditional online, social media and in store can function together to shape customer demand and experiences, and drive purchases.
Adobe Online Marketing Suite helps optimize online marketing by:
- Aligning online marketing initiatives with key business objectives
- Bringing together data from multiple systems into one integrated platform
- Helping gain real-time insights into customer behavior across marketing channels
- Enabling advertisers to monetize and share data, and empowering publishers to maximize ad inventory
- Optimizing ad spend to determine the best allocation of advertising budgets
- Helping leverage insights to deliver relevant online consumer experiences that drive conversion.
Businesses benefit greatly from Adobe Online Marketing Suite to make informed decisions that, in turn, can ensure the success of their online marketing programs.
Add new comment