Sprint: Optimising Online Experiences

In keeping with its customer-centred culture, leading telecom company Sprint wanted to go more mainstream and build its multi-channel strategies by completely refreshing its online properties. The company planned to deliver optimised online and mobile experiences; streamline its reporting; gain deeper insights into online, mobile and social media traffic; support multi-channel marketing strategies; and create an environment that provided the best experiences to the widest audience possible.

To achieve all of these, Sprint opted for Adobe Online Marketing Suite, which includes Adobe SiteCatalyst, Adobe Discover, Adobe Survey, Adobe Consulting for Omniture technology and Adobe Creative Suite 5.

BENEFITS

• Helped drive a 28 per cent year-over-year increase in Sprint.com device sales
• Boosted online store and mobile self-service conversion
• Improved visibility into online and mobile visitor behaviours, including devices used
• Helped define the companys mobile strategy
• Enhanced user experiences with optimised navigation, content and messaging

ADIDAS