CIO Should Work Closely with CMO to Enable the New Digital Transformation

BY Mastufa Ahmed
In Viewpoints
Dec 12, 2013
7011
0

The CMO of Happiest Minds Technologies, Salil Godika, talks about why the alignment and interaction between the two functions is needed to create an integrated enterprise.

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With increasing competitiveness and the CMOs role getting into more focus even in the industries that were hitherto not considered marketing savvy, can the chief marketers deliver?

To know more, read this article: Are the CMOs Set to Drive Digital Transformation?

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